We've been seeing the writing on the wall for quite a while once it involves the viability of guest blogging as associate degree SEO plan of action. because the quality declined and therefore the prevalence of poor quality content through guest blogging exaggerated, it had been solely a matter of your time before Google would wish to try to to one thing regarding the matter.
Guest blogging accustomed nearly be seen as a badge of honor for those writing the guest post, particularly once a high-profile web site asked for or invited others to guest diary. In essence, it had been an enormous deal once a high-profile web {site} thought your content was awful enough or that you just were necessary enough that they'd republish one thing you wrote on their site.
The quality has positively declined over the past few years. Guest diaryging has caused an incredible flow of caliber content disguised as a guest blog. Worse, acceptive these guest diary posts will tarnish a website owner's believability, as most guests expect the owner of a website to vouch for the standard of its own content.
Many are expecting that guest blogging would be hit laborious, and it's somewhat stunning that it's taken this long. Cutts has been warning regarding guest blogging throughout the past year, with many webmaster facilitate videos on the subject of a way to guest diary while not spamming. several saw this as a signal Google was near to place the ultimate nail within the coffin of guest blogging for the overwhelming majority of cases. read internet marketing blog india
Cutts feels that innocent website homeowners are becoming brought down as a result of they do not perceive the negatives of poor quality guest diary posts after they get approached by a sender. thus these websites are becoming fined as a result of they get convinced by these guest bloggers that their website would truly improve with of these guest blogs, once in truth all they're is disguised link schemes.
There is no doubt in it that search engine optimization is not the same as compared with the past. In the past, numbers of the backlinks and using too many keywords were the deciding factors to gain a top page position on Google.
ReplyDeleteBut, the things are now entirely different. Today's SEO is not all about gaining backlinks and keywords.
Today you need to focus more on the content, and on-site page optimization.
Although backlinking is still a deciding factor, but, you need to learn how to get a backlink that will not harm your website.
According to John (Webmaster Trends Analyst at Google), "You can get an unnatural link from a good site & you can get a natural link from a spammy site."
So, keep in mind if you are doing guest posting only for the sake of a backlink then it's not a right approach.
Now, what is the right approach? For example, if you are writing a post about the best cannabis website hosting, make sure you are writing for people not for Google.
Google always prefer to rank that content which is informative as compared to the promotional content.
So, in my opinion, if your content is informative and you are posting it somewhere, you can link back to your business website with any hesitation.