hiiiiii...........About a 2 or 3 months ago a new updating algorithm released by Google named Penguin. Penguin came down the just after the Latest Panda Update. Since most of the large updates within the past year have been targeted on Panda, several webmasters are still confusing that what is the basic difference between Panda and penguin update. Here I am going to discuss some points regarding this.
Panda is a slightly change in Google's search results ranking algorithm that was first released in February 2011. The Main focus of this update was lower the rank of “low quality content” or “thin sites” and return high quality sites near the top ranking. Google Panda affects the ranking of an entire web site or a specific section rather than just the individual pages on a site.
To identify such websites, a machine-learning algorithm by Navneet Panda was used, hence the name. The algorithm follows the logic by which Google’s human quality raters determine a website’s quality.
Basically, Panda updates are designed to focus on pages that aren’t necessarily spam but aren’t nice quality. This was the primary ever penalty that went once “thin content,” and the sites that were hit hardest by the primary Panda update were content farms (hence why it absolutely was originally referred to as the Farmer update), where users could publish dozens of low-quality, keyword stuffed articles that offered very little to no real value for the reader. Several publishers would submit a similar article to a bunch of these content farms simply to induce further links.
GOOGLE PENGUIN :
Google Penguin is a Google’s Algorithm that was first announce on April 24, 2012. The update is aimed at penalized websites that violate Google’s Webmaster Guidelines by using process black-hat SEO techniques, such as keyword stuffing, cloaking, participating in link schemes, deliberate creation of duplicate content, and others.
By Google’s estimates, Penguin affects close to 3.1% of search queries in English, about 3% queries in languages like German, Chinese, and Arabic, and an even larger percentage of them in "highly-spammed" languages. Penguin mostly emphasis on these :
- Highly Matched Anchor Text
- Overuse of exact match domains
- Keyword Stuffing
- Content Duplication
- Low quality article marketing and Blog Spamming
If your website is of excellent quality, with original content and is user-friendly for the average person on the net, than the Penguin and Panda updates will either have no effect on your website, or your rankings will be improved upon.
If your website contains lots of spam, unnecessary and irritating keywords, links that lead a user nowhere, or material that you stole off someone else, than expect your rankings to plummet. As it should. Surely you know better, don’t you?